World’s First Date-Based Soft Drink, Milaf Cola’, Introduced in Saudi Arabia

With its distinctive taste and health benefits, Milaf Cola is poised to make waves in both local and international markets, offering consumers a taste of Saudi innovation.

Riyadh: In an exciting development for soft drink enthusiasts and health-conscious consumers, Saudi Arabia has launched the world’s first soft drink made from dates, named ‘Milaf Cola.’

Dates, renowned for their exceptional health benefits, are often considered a natural superfood, while traditional soft drinks are typically labeled as unhealthy. Bridging the gap between taste and nutrition, Milaf Cola promises to offer a unique alternative, blending health benefits with the indulgence of a refreshing beverage.

Launched at Riyadh Date Festival
The new drink was unveiled during the ongoing Riyadh Date Festival, where Saudi Minister of Agriculture, Abdulrahman Al-Fadley, and the CEO of Thurath Al-Madina Company, Bander Al-Qahtani, officiated the launch. This groundbreaking product is part of the company’s mission to revolutionize date-based consumables.

A Saudi Innovation Backed by Expertise

Thurath Al-Madina, a subsidiary of Saudi Arabia’s Public Investment Fund (PIF), has been dedicated to developing innovative products derived from dates. Milaf Cola is the result of rigorous research and development, ensuring that it meets international food safety and quality standards. According to company representatives, the drink is crafted with the utmost focus on flavor and nutritional value, designed to appeal to both local and global markets.

Key Features of Milaf Cola

Natural Ingredients: The drink is made primarily from high-quality dates sourced locally in Saudi Arabia.
Health Benefits: Unlike traditional sodas, Milaf Cola combines the nutritional richness of dates with a refreshing taste.

Global Standards: The product adheres to international food safety protocols, ensuring it is safe and appealing to consumers worldwide.
Sustainable Production: The launch aligns with Saudi Arabia’s vision of promoting eco-friendly and locally sourced products.

Future Plans

The company plans to expand its portfolio of date-based products in the near future, introducing more innovative items that highlight the versatility of dates. “Milaf Cola is just the beginning. We are working on a variety of products that will revolutionize how dates are consumed globally,” said a company spokesperson.

Market Reception

Visitors at the Riyadh Date Festival had the opportunity to sample the drink, and early feedback has been overwhelmingly positive. Attendees lauded the unique flavor and appreciated the health-conscious approach to creating a soft drink.

Why Milaf Cola Matters

This launch marks a significant milestone in both the food and beverage industry and Saudi Arabia’s efforts to diversify its economy by promoting unique, locally sourced products. By leveraging the global popularity of dates, Milaf Cola could become a pioneer in the emerging category of healthier soft drink alternatives.

With its distinctive taste and health benefits, Milaf Cola is poised to make waves in both local and international markets, offering consumers a taste of Saudi innovation.